The TDC annuals were especially helpful as they listed the typeface used.
Before that, it was only by looking at design magazines and books and seeing what others could do with these hard-to-reach typefaces.
#ADOBE FONT FOLIO COST FULL#
It was only until I arrived at marchFIRST, where a full library of typefaces was readily available, that I could really take many of them to task and see what they could do. I can’t remember quite well what typefaces I used as a student - I do remember an embarrassing use of the perpetually italic ITC Eras - nor being prompted by my teachers to look beyond Times New Roman or Helvetica. The library above is not perfect, and some of the type families are already available when you purchase Adobe’s CS applications, which most students do - although my font drop-down menu now has so many things loaded that I can’t remember what is store-bought and what is software-bundled - but simple additions like DIN and Trade Gothic give important alternatives to students who use Futura because they want something to look “modern.” I jokingly question the inclusion of Rosewood as a typeface to help learn anything other than “please don’t use it.” Too many times they just choose Futura, Helvetica or Rockwell because that’s all they know, without taking into account what it means to make those choices or how those choices affect their design. Part of it - aside from more rigorous training in earlier semesters - is indeed the lack of access to varied, well-crafted typefaces that can take a design in different directions. I don’t expect master-level usage at this level, but I do see a limitation in what they can do with typography. Over the last two years I’ve seen our fourth-year students at the School of Visual Arts struggle with typography. Type families included in Adobe Font Folio Education Essentials
#ADOBE FONT FOLIO COST LICENSE#
There are two great things about this effort, as stated in the release: “This product was developed by Adobe specifically to help design students afford and acquire a license to a range of fonts in a single package to minimize their costs, while providing a full family of fonts to assist educators in teaching typography.” If you can provide quality typefaces at an affordable rate you are battling two rampant problems in design education: Font piracy and poor typography. In their latest Communiqué, AIGA announced the introduction of the Adobe Font Folio Education Essentials (AFFEE), a package of 25 type families for use by teachers and students and made available at an affordable rate of $149.00 - the retail price for Adobe Calson Pro, one of the families included, is $169.00.